Many of you have asked us on these weeks where is the Jesuit Networking logo coming from. The story is quite simple. At the beginning of the project we knew we needed our own corporative image to be recognized on social networks and the web. We where looking for a modern looking logo that at the same time could be understood as partner of classic Jesuit works. And we started the work with the guys of logoglo.
The background concept was communication and networks, diversity and communion, dialogue and common agency… It was not easy to get into the right track, but after a few attempts we got into the dialogue bubbles concept, quite classic, but with a bold balance of colors… We also decided to highlight, as part of the logo, the three lines of action of the project: communicate, research, and collaborate.
We will need to improve it soon, but we thought was a good starting point for last december website launch. Now we are already trying monochrome versions, but this will be part of another post. Here you have some of the different stages of the evolution of the concept: